BlogOn was founded by Laura Seaton, the blogger behind the successful Tired Mummy of Two blog. The idea of hosting events for bloggers in the North was not a new one to Laura as she had already helped lots of brands to host bloggers and their families at various events under the name Blogs Up North.
The first-ever BlogOn conference took place in 2013 and it was a huge success with 70 local bloggers in attendance. We debated, laughed and had fun together whilst networking and learning more about being a better blogger. This helped to set the groundwork for the future of the BlogOn events and the conferences are going from strength to strength.
BlogOn events gives brands the opportunity to meet influencers by being in the brand area, sponsoring a session or by putting a product into the fabulous goody bags. It also gives influencers of all genres the chance to learn in a friendly and relaxed environment. The sessions at each conference are planned based on the attendees and we try to make each and every session interactive and open to debate.
Laura may be the brains behind the events but without her amazing team and army of volunteers, the events would never happen. The BlogOn events have always been about the community and this is shown through the amazingly talented bunch who give up their time throughout the year and on the days of the events.
As well as the events, BlogOn offers a fixed price blogger outreach service to the Toy Industry which allows them to create a campaign to fit any budget. With some big named clients within the toy industry as well as many other smaller clients this is a huge success and helps to bring brands and influencers closer together. We have helped launch some of the biggest toys since 2014 including Hatchimals. We have also worked alongside PR agencies in their campaigns by hosting Twitter parties to promote marketing activities or new launches to great success. Working within the toy industry in this way prompted BlogOn to host the first annual BlogOn Toy Awards in 2017.
The BlogOn Toy Awards were created to provide a low fixed cost of entry to allow companies of all sizes to be able to showcase their products. Many of the industry awards cost hundreds of pounds per entry which means that the winners are usually selected from big corporations who have sizable budgets. By only charging a small administration fee for entry we have been able to showcase up and coming brands alongside the household names and sometimes the winners really take us by surprise. Check out the Toy Award pages to find out more about the awards and our previous winners.