The inaugural BlogOn Christmas Conference took place in Manchester on 25th September and was attended by 170 bloggers from across the UK. The event held at the Manchester Science & Industry Museum invited toy brands to exhibit at the event to showcase their Q4 lines to key social influencers.
Toy brands in attendance included SAMBRO, Brainstorm, HEXBUG, Maps Toys, Jakks Pacific, John Adams, Flair Plc, MGA Entertainment and so many more. All of the brands were able to demonstrate their hero products as well as take advantage of the social media frenzy that always accompanies this event which has become a staple of the blogger calendar. The hashtag #BlogOnMSI trended third nationally.
“We usually run one BlogOn event in May but demand from not only bloggers but toy companies meant that we had to run a second festive event during the all-important fourth quarter. As well as offering blogging delegates invaluable seminars that help improve their blog, the event has become an must-attend for leading toy companies who are looking to build relationships with parenting bloggers.”
“This is the third time we have attended BlogOn and it was definitely the biggest and best so far. There was a real buzz about the place and we find it a brilliant platform to not only showcase our new lines but also create strong working relationships with bloggers who are talking directly to our target market.”
So, what will 2017 bring?
As this latest BlogOn event proved to be the most successful yet, there will once again be two BlogOn events scheduled in 2017, May and September, timed to help toy brands capitalise on key selling periods. As well as hosting events, BlogOn also provides blogger outreach services within the toy industry.
We hope to see you there.