BlogOn 8th October – Sessions and Speakers

We have so many amazing sessions to announce in the lead-up to the event but here are a few to get you started.

Welcome – 10:00 – Laura Seaton

Keynote – Every Journey Starts With One Step – Anjna Mahey

Session 1 – 10:30 to 11:15

  • Reels – Cookie
  • Why You Need a Digital Marketing Strategy and how to create one – Gemma Connor
  • Playful parenting hacks with Dr Amanda Gummer

Session 2 – 11:45 to 12:30

  • How to write the perfect blog post (for search engines AND your readers) – Eb Gargano
  • Making Money from Blogging – Top Blog Coaching (Emma Bradley and Louise Williams)
  • How to photograph a campaign – Sara-Jayne Jones

Session 3 – 13:30 to 14:15

  • How to master SEO as a blogger – Nicola Hughes
  • How to stay sane filming videos with kids – Anthea Barton
  • Phone Photography Tips & Tricks – Mel Knibb

Session 4 – 14:30 to 15:15

  • How To Sell Brands Without Selling Out – Emma Conway
  • Mediavine

Session 5 – 16:15 to 17:00

Keynote – Trolls and Tribulations – Matt Coyne

Session Descriptions

How to photograph a campaign – Sara-Jayne Jones

Trolls and Tribulations – Matt Coyne

Session name tbc – Mediavine VP of Support Heather Tullos and VP of Marketing and Communications Jenny Guy 

Reels with Cookiecrumblesuk 

 In this workshop you’ll learn about the technical aspects of creating a Reel. It really is easy when you know how. Reels are an essential part of any Instagram marketing strategy and learning a few essential tips and tricks will ensure your reel reaches a wider audience.More importantly you’ll have fun creating you’re own reel during the session and take home the most up to date trends and hacks on how you can make Reels that support your niche. 

How To Sell Brands Without Selling Out – Emma Conway

Emma has worked with the world’s biggest brands on a variety of campaigns across all of her platforms. In this session she talks about how you can produce ADs that fit in seamlessly with the rest of your content, the importance of transparency, tips for working with brands and how to remain authentic.

How to stay sane filming videos with kids – Anthea Barton

This session covers the importance of including your kids in the research, planning, setting up and filming aspects of product reviews.

How to master SEO as a blogger – Nicola Hughes

There is so much misinformation shared in blogger groups when it comes to SEO, but when you’re seeing multiple bloggers take and share the same advice, it can be hard to not follow the herd.

This session will talk about the basic steps you can take as a blogger to master SEO, from the right accounts to follow on Twitter to improve your knowledge, to simple fixes and actions you can take to ensure your blog is as Google friendly as possible. 

Why You Need a Digital Marketing Strategy and how to create one – Gemma Connor

The session will cover why it is important to have a strategy, what the strategy should include and free tools to help. 

Phone Photography Tips & Tricks – Mel Knibb

  • Do you find it tedious to carry a ‘big’ camera with you all the time?
  • Do you always have your phone with you?
  • Are you short on time and money?
  • Do you feel like your phone photos look a bit ‘meh’ and nothing special?
  • Do you ever find that ‘the moment’ has just gone by the time you take a photo?
  • Wonder how some people manage to get great photos on their phones?

If you answered ‘yes’ to any of the above, this session is for you. It will be full of practical tips and tricks you can implement straight away.

Making Money from Blogging – Top Blog Coaching (Emma Bradley and Louise Williams)

Emma and Louise will share the varied ways that bloggers can make money on and off the blog. Both have used their platforms to become full-time bloggers on part-time hours. Making money from blogging is totally doable but it is down to strategy and not chance. In this session, they share how they went from hobby bloggers to changing their mindset and operating as a business. 

They will cover: Getting paid reviews, SEO jobs and brand campaigns. Plus looking at a few other income streams. 

Playful parenting hacks with Dr Amanda Gummer

Parenting is tough but with a few playful hacks, you can learn ways to make it more fun and keep the upper hand when it comes to negotiations and behaviour management. Playful parenting hacks are tips based on children’s age and stage of development that you can use to diffuse stressful situations and help children learn valuable lessons without the need for a battle. 

How to write the perfect blog post (for search engines AND your readers) – Eb Gargano

It’s often said that you should ‘write for your readers, not for search engines. But is it possible to do both? Absolutely! In this session, I’ll be sharing all my tips and tricks for crafting an awesome blog post that ranks well on Google AND delights your readers. We’ll cover dos and don’ts, ideal length, titles, H tags, UX, keywords, meta descriptions, internal linking, competition analysis, CTAs and more. Plus get a free copy of my Successful Blog Post Blueprint!

Introducing the BlogOn Speakers

Anjna Mahey

Anjna's first and most important job is being mum to Mia, followed by running two businesses and working with her chosen charities, Ronald McDonald House Charities and Blood Cancer UK.
Her little girl changed the way I see the world after helping her overcome a battle with Leukaemia at the age of 7 months in 2017. This was a life changing experience which inspired the birth of Ones Leisure Trainers, a brand designed for anyone going through their own One Step Journey. With hours on their feet in hospital during their daughters care, they saw the need for a lightweight, comfortable and breathable trainer which could also be sustainable. After many challenges faced by a new start up along with a pandemic, they had stock arrive in the UK in Dec 2021 and now they are working hard to build their brand.

Anthea Barton

Anthea has been blogging/vlogging since 2010 when her passion for crafting with her kids took her online, resulting in a top 10 UK craft blog 'ZingZingTree'. She later merged this into her successful creative family lifestyle blog 'BlueBearWood'.

She then set up and managed a review youtube channel for her twin daughters 'Love Ro & Ra'. And when the toy reviews started to really take off she set up a Toy News & Review blog called 'TheToyScoop'.

She also creates content for bloggers and brands as both a guest and ghostwriter.

Alongside all this, she has had periods of home educating some or all of her girls.

In her previous life, she had a successful career working as a solutions/information architect on large financial sector projects.


Cookie, I’m Cookie, a forty-something mother of two from Norfolk, teacher, small business owner and proud mum of two fur-babies and long suffering partner Andy.
She started her blog and Instagram account after a number of her friends felt that her longish posts could use a better outlet. Her honest and mildly amusing reviews, dance videos, sketches and reels have helped to put a smile on quite a few faces over the years.

She has worked with big brands like Morrisons, Anglian Water and Zuru Toys to name a few, creating reels and marketing content both for her own and their social pages.

She has had a number of reels go viral with her most recent having hit over 1.6 million views. She loved being creative, researching the latest reel trends and tricks and creating engaging and enjoyable content.

Dr Amanda Gummer

The Good Toy Guide was founded by child development expert Dr Amanda Gummer in 2012. Created to provide an independent, expert accreditation service for children’s products, The Guide provides a trusted resource for parents and gift-givers to find truly Good Toys, Apps and Baby products.

Amanda has a PhD in Neuropsychology, the Postgraduate Certificate in Higher Education and over 20 years’ experience working with children and families.
Having worked in children’s industries for many years, Amanda is now widely considered as the UK’s go-to expert on play, toys and child development. She can regularly be seen in the media, including BBC News, Sky News, The Daily Mail and many more, offering advice on news stories and issues surrounding children, families and child development.

Eb Gargano

Eb Gargano is a professional blogger who blogs at and Drawing on her business and marketing background, she has turned
blogging into a successful career. Known as ‘the organised blogger’ in blogging circles, she is
passionate about sharing her business, blogging and productivity tips and seeing bloggers turn their
blogs into successful businesses, without burning out. She lives in Sussex, in the UK, with her
husband and two children, and when not blogging, she can be found cycling
through the beautiful Sussex countryside with her family or curled up on the sofa with a good book.

Emma Bradley

Emma writes about parenting and personal finance, she’s the founder of the successful blog Mums Savvy Savings and award-winning blog Emma and 3. She’s also co-Founder of Top Blog Coaching Consultancy.

Emma is a professional and highly experienced blogger and blog coach, with a proven track record for success. A writer, teacher, public speaker, author and regularly featured in the national print media and has been on TV including This Morning, The One Show and ITN News (plus a contestant on Tipping Point – but that’s a whole other story!)

Prior to building her thriving blogging brand and reputation, Emma was Head of Sociology in a large comprehensive school in Gloucestershire. She left the classroom after 12 years and burnout to gain a better work-life balance and be more present for her family.

Emma loves blogging and all it can bring and she knows that others can also make money from blogging if they choose to.

Emma Conway

Emma Conway is the award winning content creator brummymummyof2. Based in Birmingham, Emma has amassed over 350,000 social media followers. Which is pretty good seeing as she started her blog clueless, in her pyjamas, as an exhausted new Mum at the end of 2013.

Since then she released a best selling book entitled ‘Will I Ever Pee Alone Again?’. She works with some of the world’s biggest brands and has used her platform to raise money for the Birmingham Children’s Hospital through the selling of her giant brummymummymugs and was also featured in the Alzheimers UK ‘Share The Orange’ campaign.

She can often be found make up free chatting to her wonderful community each morning at 6am, showing off her outfits of the day or dancing around in her pants. Emma believes that being ordinary can be extraordinary and aims to remind people of this on a daily basis.

Gemma Connor

Gemma has over 8 years experience of digital marketing and content writing.

She currently runs Family On The Go an online magazine offering both local and national news, days out and places to go ideas for families .

She is also a digital marketing consultant helping smaller brands put together and implement Digital Marketing Strategies.

Louise Williams

Louise is one third of Top Blog Coaching, a professional blogger, she built her blog up from scratch over 7 years into a profitable business and now teaches others how to do the same via the membership. Over the seven years, she has been a regular magazine and newspaper columnist and has appeared on the One Show and had a series on BBC Radio Gloucestershire. As well as all the incredible opportunities blogging has brought her, she now uses her platform for ADHD advocacy and has now opened a gym with a focus on mental health which she runs alongside her blogging commitments.

Matt Coyne

Matt Coyne aka ‘Man vs Baby’ is from Sheffield, South Yorkshire. In September 2015, Matt's life was turned upside down by the arrival of his son Charlie. After three months of fatherhood, he logged on to Facebook and wrote about his experience of having to live with 'a furious, sleep-murdering, unstable and incontinent, breasts-obsessed midget lodger'. Within days, his post about surviving the first few months of parenthood became a viral sensation and was shared all over the world.
Following this, Matt created his popular blog Man vs Baby, which now has over a quarter of a million followers on FB and 140 thousand on Instagram.

Mel Knibb

If you’re looking for Mel, she’ll be the one with food in one hand and her camera in the other. Oh, and she’s French, but don’t ever tell her she sounds foreign! She started writing her blog in 2013 when one of her daughters was diagnosed with a gazillion food allergies and she quickly found a brilliant community online.

Le Coin de Mel is all about food, random DIY projects, photography, family life, crafts, days out and pretty much everything she gets up to with her 4 kids. You can find Mel on Instagram (She’s obsessed with stories & Reels!). She also develops recipes, photographs anything and everything, talks about single mum life, cooks with her children, plans meals, meditates, teaches French at secondary school and dreams of yellow VW campervans.

Nicola Hughes

Nicola has been blogging since the birth of her first child in 2016 and has grown her hobby into a niche site that passively earns a full time wage every month. Her passion for blogging also helped her transition from a dead-end retail job into a role as an SEO specialist at a digital marketing agency. She now holds a senior position at House Digital and loves nothing more than securing top ranking positions for a large number of clients including Chill Factore, tastecard, Pizza Hut Restaurants and Yappy. Nic specialises in on-page optimisation, linkbuilding and content marketing, although often likes to dabble in technical SEO too!

Sara-Jayne Jones

Sara-Jayne is a Mickey Mouse loving, professional wrangler of three small blond boys and two mischievous Siberian Huskies. A former insolvency lawyer turned photographer, you can see life through her lens as she blogs during nap time over at Keep Up With The Jones Family. Sara-Jayne adores Chocolate oranges, collects 1950s dresses with impractically huge petticoats, wears sparkly Chucks and drinks far too much Tetley tea. Being a Disney Bride, she also suffers from Mary Poppins syndrome and constantly feels the need to have things practically perfect, which in her life is practically impossible.