The latest BlogOn Event took place over the Bank Holiday weekend at the Manchester Science and Industry Museum.
Attended by some of the UK’s most influential parenting bloggers, the networking event is becoming a magnet for toy companies and leading UK brands. It provides an opportunity for brands to meet bloggers face to face to showcase new products, and to also forge working relationships to build their brand amongst their key target audience.
Now in its fourth year, the event’s hashtag #BlogOnMSI is said to have trended on Twitter across the UK for 19 hours with a quoted reach of 1.5 million users.
Toy brands in attendance included Sambro, Character Options, Brainstorm Toys, Flair, Esdevium Games and Trends UK.