2017 Toy Awards Results

2017 Toy Awards Results

The BlogOn Christmas Event which took place on 24th September at Hotel Football in Manchester saw the launch and voting of the first BlogOn Toy Awards. Over 200 entries were received and each one was judged by bloggers from all over the UK.

BlogOn Toy Awards

The BlogOn Toy Awards are made up of 10 categories and a Blogger’s Choice Award which is given to the toy with the most votes overall.

The winners of the inaugural BlogOn Toy Awards are as follows:

Award Category: Top Preschool Toy

1st – PAW Patrol My Size Lookout Tower by Spin Master Toys

2nd – Police Headquarters with Prison by Playmobil

3rd – Fisher-Price® Little People® Caring for Animals Farm by Mattel

Award Category: Top Interactive Toy

1st – SmartGlobe Exploration by Oregon Scientific

2nd – BABY Born Interactive Doll by MGA Entertainment/ Zapf Creation

3rd – Beasts of Balance by Sensible Object

Award Category: Top Games/Puzzles

1st – Staccups by University Games

2nd – Disney Guess the Film Game by Jumbo Games

3rd – Harry Potter Top Trumps Match by Winning Moves UK Ltd.

Award Category: Top Collectible

1st – Hatchimals Colleggtibles One Dozen Egg Carton by Spin Master Toys

2nd – Fingerlings Monkey by WowWee

3rd – Fingerlings Monkey Bar and Swing Playset by WowWee

Award Category: Top Construction Toy

1st – Go Kit by Infento BV

2nd – LEGO Friends Heartlake Summer Pool by LEGO

3rd – HEXBUG nano Space Cosmic Command by HEXBUG

Award Category: Top Plush Toy

1st – Itty bittys by Hallmark

2nd – Teletubbies Giggling Tiddlytubbies by Character Options Ltd

3rd – ABC Singing Peppa by Character Options Ltd

Award Category: Top Licensed Toy

1st – PAW Patrol Sea Patroller by Spin Master Toys

2nd – Ghostbusters™ Ecto-1 by Playmobil

3rd – PJ Masks Head Quarters Playset by Flair Plc

Award Category: Top Creative Toy

1st – Xtrem Smart Bot by Trends UK

2nd – Great British Sewing Bee Sewing Studio by Wilton Bradley Ltd

3rd – Unicone Rainbow Swirl Maker by Jakks Pacific

Award Category: Top Imagination Toy

1st – Pharaoh’s Pyramid by Playmobil

2nd – Rescue Emergency Playset by BRIO

3rd – Morphy Richards Kitchen Set by Casdon

Award Category: Top Outdoor/Garden Toy

1st – Kiddiewinkles Wild West Wigwam by Kiddiewinkles

2nd – Light Burst Scooter by H Grossman Ltd

3rd – Giant Pass the Pigs by Winning Moves

Blogger’s Choice Award Overall Winner:

Kiddiewinkles Wild West Wigwam by Kiddiewinkles

The BlogOn conference has now become a must-attend event for both bloggers and toy brands and we can now say without doubt that following the success of these first Toy Awards it will certainly return next year.

Commenting on the toy awards, Caroline Fosbury – Fosbury PR said:

“This was our first time attending the BlogOn conference on behalf of our client Spin Master and we have been hugely impressed by not only the fantastic organisation of the event by Laura and her team but also the brilliant turn out of a great crowd of influencers.  BlogOn offers the perfect opportunity to engage directly with Bloggers and Vloggers who cover our brands, who shared their invaluable insight, feedback and enthusiasm about our products.  It was a great day and to come home with three First Place awards for PAW Patrol My Size Lookout Tower, PAW Patrol Sea Patroller and Hatchimals Colleggtibles was the icing on the cake!”

Laura Seaton, BlogOn Founder commented:

‘We have been amazed by the huge number of entries and want to say a big thank you to all the toy companies who took part and to Varta Batteries for supporting the toy awards. Our attendees thoroughly enjoyed the judging process and selecting their favourites and in turn make the definitive list of top toys for Christmas 2017 as chosen by parent bloggers/influencers. As usual the event trended across social media channels, with over 8.5 million impressions of the #BlogOnXmas hashtag on twitter alone, giving companies immediate awareness for their products.

Natalie Carney Trade Marketing Manager, VARTA Consumer Batteries said:

“VARTA Consumer Batteries was very proud to sponsor the first ever BlogOn Toy Awards. Congratulations to all of the winners. We’re sure they will power many memorable Christmas moments this year!”