BlogOn Toy Awards

The BlogOn Toy Awards are changing!

The BlogOn Toy Awards have been running since 2017 with the entries being judged by at the events we host by the Influencers in attendance. This year this will be changing.

How the BlogOn Toy Awards will change in 2025

  • Price increase – £30 per product FREE
  • 3 samples required
  • Products can be submitted to multiple categories at no extra cost
  • Products will no longer be judged at our influencer events but by 3 separate Influencer families.

Entries can be received at any time. The cut-off dates are 17th October 2025 for entries into the winter awards.

Each category will see their favourite products winning 1st, 2nd and 3rd, and then the toy/s with the highest score overall will also win the Influencer’s Choice Award.

To find out more, please read the FAQs below.

Enter here

There are 30 different categories for the BlogOn Toy Awards:

  • Active Toys
  • Adult Games
  • Baby Toys (suitable from birth)
  • Card Games
  • Christmas themed
  • Collectibles
  • Construction
  • Creativity and Crafts
  • Dolls
  • Educational / STEAM
  • Family Games
  • Interactive toys
  • Kidult
  • Licensed
  • Playsets
  • Plush
  • Pocket Money (under £10)
  • Preschool
  • Primary School
  • Puzzles
  • Ride Ons
  • Role Play and Play Pretend
  • Secondary School
  • Sensory
  • Special Needs
  • Sustainable
  • Tech Toys
  • Toddler Toys (18m +)
  • Vehicles
  • Wooden Toys

BlogOn Toy Awards T&Cs

Entry forms must be completed by the cut off

Three samples of each entry must be received within 2 weeks of the cut off date

The address for samples can be found in your entry confirmation email.

Invoices issued for entries must be paid before entries will be included in the awards.

BlogOn Toy Awards FAQS

When do the awards open for entries?

The awards are always open for entries with cut offs for summer and winter judging.

How much does it cost to enter the awards?

The BlogOn Toy Awards is free to enter for the Winter 2025 awards.

When is the closing date for entries?

Entries for Winter close at midnight on 3rd October 2025

Will I need to send samples in? And if so, will I get them back?

You will need to send your samples. Your product cannot be considered for judging if the samples are not received. We cannot return any sample products.

Why do you need three samples?

When judging the awards we will be sending your products to individual judges. To ensure fairness and impartial judging we will send the products to 3 different judges and average the scores.

How will the awards be judged?

Entries will be judged by 3 different judges and their families.

How do I know which category to enter?

Have a look at the list of categories. There may be several categories that suit the toy you wish to enter. You may enter your toy in as many categories as you like but make sure that the categories are relevant for your product.

I can’t decide which category to enter. Can I talk to someone on the BlogOn Toy Awards team?

Yes, of course! We’re more than happy to discuss which category is right for your toy. Please feel free to email Laura@Blogonuk.com

My toy’s not on sale yet can I still enter it?

All toys entered into the BlogOn Toy Awards 2025 must be available to purchase in the UK on or before 30th November AND you must be able to supply 3 samples of your product for testing by the cut off dates. If you have a new launch that will be on sale on for the date but you might have difficulties with the delivery date please get in touch. Your toy cannot be considered for judging if a sample is not received.

What happens if I win?

If you are shortlisted or judged to be a winner in the BlogOn Toy Awards 2025, you will be given a BlogOn Toy Awards 2025 digital badge and a certificate, which can be used for a range of marketing and packaging activities. All winners will also be featured in editorial content on BlogOnUK.com.

When will I find out if I’ve won?

We will announce the winners on social media, and within a few days via email. A full list of winners will also be posted to the website and shared on our Instagram account.

Can I get feedback about my entry?

We will publish individual reviews of each entry on The Toy Observer website.

My question isn’t listed here. Who can I ask about it?

For all other enquiries, please contact the BlogOn Toy Awards Team  Laura@blogonuk.com

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