The BlogOn Toy Awards are changing!
The BlogOn Toy Awards have been running since 2017 with the entries being judged by at the events we host by the Influencers in attendance. This year this will be changing.
How the BlogOn Toy Awards will change in 2025
- Price increase – £30 per product
- 3 samples required
- Products can be submitted to multiple categories at no extra cost
- Products will no longer be judged at our influencer events but by 3 separate Influencer families.
After judging each product will be featured on The Toy Observer website which will have a refresh to showcase the entries.
Entries can be received at any time. We will be announcing summer award winners and winter awards winners. The cut-off dates are 31st May 2025 for entries into the summer awards and 17th October for the winter awards.
We will once again have the kids choice winners as well as the influencers choice. Each category will see their favourite products winning 1st, 2nd and 3rd and then the toy with the highest score overall will also win the Influencer’s Choice Award/Kid Influencer’s Choice Award.
To find out more, please read the FAQs below.
Enter here
There are 35 different categories for the BlogOn Toy Awards:
- Active Games
- Active Toys
- Adult Games
- Baby Toys (suitable from birth)
- Books for kids
- Card Games
- Collectibles
- Construction
- Creativity and Crafts
- Dolls
- Educational / STEAM
- Family Games
- Interactive toys
- Kidult
- Licensed
- Outdoor Toys
- Playsets
- Plush
- Pocket Money (under £10)
- Preschool
- Primary School
- Puzzles
- Ride Ons
- Role Play and Play Pretend
- Secondary School
- Sensory
- Small Business (< 10 employees )
- Special Needs
- Sustainable
- Tech Toys
- Toddler Toys (18m +)
- Travel Toys
- Vehicles
- Water Play
- Wooden Toys
BlogOn Toy Awards T&Cs
Entry forms must be completed by the cut off
Three samples of each entry must be received within 2 weeks of the cut off date
The address for samples can be found in your entry confirmation email.
Invoices issued for entries must be paid before entries will be included in the awards.
BlogOn Toy Awards FAQS
When do the awards open for entries?
The awards are always open for entries with cut offs for summer and winter judging.
How much does it cost to enter the awards?
The BlogOn Toy Awards cost just £30 per entry. This admin fee helps to cover the cost involved in running the awards whilst ensuring that everyone can enter no matter what their marketing budget restrictions
When is the closing date for entries?
Entries for Summer close at midnight on 31st May 2025.
Entries for Winter close at midnight on 17th October 2025
Will I need to send samples in? And if so, will I get them back?
You will need to send your samples. Your product cannot be considered for judging if the samples are not received. We cannot return any sample products.
Why do you need three samples?
When judging the awards we will be sending your products to individual judges. To ensure fairness and impartial judging we will send the products to 3 different judges and average the scores.
How will the awards be judged?
Entries will be judged by 3 different judges and their families.
How do I know which category to enter?
Have a look at the list of categories. There may be several categories that suit the toy you wish to enter. You may enter your toy in as many categories as you like but make sure that the categories are relevant for your product.
I can’t decide which category to enter. Can I talk to someone on the BlogOn Toy Awards team?
Yes, of course! We’re more than happy to discuss which category is right for your toy. Please feel free to email Laura@Blogonuk.com
My toy’s not on sale yet can I still enter it?
All toys entered into the BlogOn Toy Awards 2025 must be available to purchase in the UK on or before 30th November AND you must be able to supply 3 samples of your product for testing by the cut off dates. If you have a new launch that will be on sale on for the date but you might have difficulties with the delivery date please get in touch. Your toy cannot be considered for judging if a sample is not received.
What happens if I win?
If you are shortlisted or judged to be a winner in the BlogOn Toy Awards 2025, you will be given a BlogOn Toy Awards 2025 digital badge and a certificate, which can be used for a range of marketing and packaging activities. All winners will also be featured in editorial content on BlogOnUK.com, and supported by social-media promotion. We will also issue a press release to the trade. You can also purchase a trophy from our chosen suppliers if you wish
When will I find out if I’ve won?
We will announce the winners on social media, and within a few days via email. A full list of winners will also be posted to the website and shared on our Instagram account.
Can I get feedback about my entry?
We will publish individual reviews of each entry on The Toy Observer website.
My question isn’t listed here. Who can I ask about it?
For all other enquiries, please contact the BlogOn Toy Awards Team Laura@blogonuk.com
