BlogOn Toy Awards

Entry deadline extended to midnight on 7th September

The BlogOn Toy Awards 2022 are now open.

Each category will see their favourites winning 1st, 2nd and 3rd and then the toy with the most votes overall will also win the Blogger’s Choice Award.

The winners will be announced on social media on Monday 10th October.

To find out more, please read the FAQs below.


This year there are 16 different categories for the BlogOn Toy Awards:

  • Adult games
  • Baby/toddler toys
  • Christmas themed
  • Collectibles
  • Construction toys
  • Creative
  • Eco toys
  • Educational toys
  • Family games
  • Imagination toys
  • Interactive/tech toys
  • Licensed toys
  • Outdoor toys
  • Plush/dolls
  • Puzzles
  • Wooden toys

BlogOn Toy Awards T&Cs

Entry forms must be completed by midnight on 31st August 2022

Two samples of each entry must be received by 18th September 2022 (if you may struggle with this date please get in touch)

The address for samples will be shared by the 1st of August with any entrants prior to this date or will be displayed on your confirmation email after this date.

Invoices issued for entries must be paid before 18th September 2022 for entries to be included.

All toys entered into the BlogOn Toy Awards 2022 must be available to purchase in the UK on or before 8th October

BlogOn Toy Awards FAQS

When do the awards open for entries?

The BlogOn Toy Awards open for entry in June 2022

How much does it cost to enter the awards?

The BlogOn Toy Awards cost just £10 per entry. This admin fee helps to cover the cost involved in running the awards whilst ensuring that everyone can enter no matter what their marketing budget restrictions

When is the closing date for entries?

Entries close at midnight on 31st August 2022.

Will I need to send samples in? And if so, will I get them back?

You will need to send your samples to arrive between by the 1st of August and the 18th of September. Your toy cannot be considered for judging if the samples are not received. We cannot return any sample products.

Why do you need two samples?

When judging the awards we also take into consideration the packaging of the item. By asking for two samples we can display one in its packaging and one out of its packaging.

What do you do with the samples after the event?

The sample that we open is donated to charity if appropriate. If the sample can not be donated for whatever reason we look to rehome it in settings such as schools. If we can’t do that then we will find it a different home. We do not throw away any of the items donated unless absolutely necessary such as a one-use item.

The second sample that is still in its packaging is placed in a raffle at the event. This year the raffle will be in aid of the Toy Trust.

How will the awards be judged?

Entries will be judged on 8th October 2022, by parent influencers from around the UK

How do I know which category to enter?

Have a look at the list of categories. There may be several categories that suit the toy you wish to enter. You may enter your toy in as many categories as you like but you must send two samples per entry

I can’t decide which category to enter. Can I talk to someone on the BlogOn Toy Awards team?

Yes, of course! We’re more than happy to discuss which category is right for your toy. Please feel free to email

How many categories can I enter in the BlogOn Toy Awards?

You can enter as many categories as you wish. If you wish to enter multiple categories you must send two samples for each entry.

Does exhibiting at the event make a difference?

We have found that having your product in our brand den helps to increase the likelihood of an award.

I can’t exhibit at the event is there a way for my product to be demonstrated?

This year’s BlogOn Xmas will be home to the Good Play Guide Demo Zone where Dr Gummer and her expert team will be able to demo your toys and games.  Email for more information on how to get involved. 

My toy’s not on sale yet can I still enter it?

All toys entered into the BlogOn Toy Awards 2022 must be available to purchase in the UK on or before 8th October AND you must be able to supply 2 samples of your product for testing preferably by 18th September. If you have a new launch that will be on sale on 8th October but you might have difficulties with the delivery date of the 18th September please get in touch. Your toy cannot be considered for judging if a sample is not received.

What happens if I win?

If you are shortlisted or judged to be a winner in the BlogOn Toy Awards 2022, you will be given a BlogOn Toy Awards 2022 digital badge and a certificate, which can be used for a range of marketing and packaging activities. All winners will also be featured in showcase editorial content on, timed for publication at the peak of Christmas-gift search traffic, and supported by social-media promotion. We will also issue a press release to the trade.

When will I find out if I’ve won?

We will announce the winners on 10th October on social media, and within a few days via email. A full list of winners will also be posted to the website and shared on our Instagram account.

Can I get feedback about my entry?

Due to the large size of the awards, we’re afraid we cannot provide individual feedback for any entries. If you want to know what attendees think of your product you should consider exhibiting at the event.

My question isn’t listed here. Who can I ask about it?

For all other enquiries, please contact the BlogOn Toy Awards Team

If you would like to be added to the mailing list to find out more about the BlogOn Toy Awards and be notified when they open for entry please register your interest.