BlogOn Toy Awards

Following a successful launch in 2017, the BlogOn Toys Awards were back in 2018, bigger and better than ever!

The Toy Awards are an ideal way to raise profiles and drive sales for toy brands pre-Christmas, and will be returning in 2018.

Click here to register your interest in the 2019 BlogOn Toy Awards.

The BlogOn Toy Awards are completely unique as the winners are chosen by the bloggers in attendance during the event, many of whom are parents. The toys are displayed at the conference, with the bloggers voting for their favourites in each category - the toy with the most votes overall also wins the Blogger's Choice Award.

Brands entering the Toy Awards do not have to be exhibiting at the BlogOnToys event. To find out more, please read the FAQs below.

Applications are now closed.

Click here to register your interest in the 2019 BlogOn Toy Awards.

Toy Awards Categories

This year there are 15 different categories for the BlogOn Toy Awards:

  • Adult games
  • Baby/toddler toys
  • Collectibles
  • Construction toys
  • Creative
  • Educational toys
  • Family games
  • Imagination toys
  • Interactive/tech toys
  • Licensed toys
  • Outdoor toys
  • Plush/dolls
  • Puzzles
  • RC toys
  • Wooden toys


We have been amazed by the huge number of entries and want to say a big thank you to all the toy companies who took part and to Varta Batteries for supporting the toy awards. Our attendees thoroughly enjoyed the judging process and selecting their favourites and in turn make the definitive list of top toys for Christmas 2017 as chosen by parent bloggers/influencers. As usual the event trended across social media channels, with over 8.5 million impressions of the #BlogOnXmas hashtag on twitter alone, giving companies immediate awareness for their products.

Laura Seaton – BlogOn Founder

VARTA Consumer Batteries was very proud to sponsor the first ever BlogOn Toy Awards. Congratulations to all of the winners. We’re sure they will power many memorable Christmas moments this year!

Natalie Carney – Trade Marketing Manager, VARTA Consumer Batteries

This was our first time attending the BlogOn conference on behalf of our client Spin Master and we have been hugely impressed by not only the fantastic organisation of the event by Laura and her team but also the brilliant turn out of a great crowd of influencers.  BlogOn offers the perfect opportunity to engage directly with Bloggers and Vloggers who cover our brands, who shared their invaluable insight, feedback and enthusiasm about our products.  It was a great day and to come home with three First Place awards for PAW Patrol My Size Lookout Tower, PAW Patrol Sea Patroller and Hatchimals Colleggtibles was the icing on the cake!

Caroline Fosbury – Fosbury PR


Q) How do I know which category to enter?

A) Have a look at the list of categories. There may be several categories that suit the toy you wish to enter. You may only enter your toy in 1 category so please pick the one that seems the most appropriate.

Q) I can’t decide which category to enter. Can I talk to someone on the BlogOn Toy Awards team?

A) Yes, of course! We’re more than happy to discuss which category is right for your toy. Please feel free to email us at

Q) How many categories can I enter in the BlogOn Toy Awards?

A) You can enter as many categories as you like but you can only enter the same product into 1 category. If you wish to enter multiple categories you must send different products for each category.

Q) How much does it cost to enter the awards?

A) The BlogOn Toy Awards cost just £10 per entry. This admin fee helps to cover the cost involved in running the awards whilst ensuring that everyone can enter no matter what their marketing budget restrictions.

Q) When is the closing date for entries?

A) Entries close at midnight on 31st August 2018.

Q) My toy’s not on sale yet? Can I still enter it?

A) All toys entered into the BlogOn Toy Awards 2018 must be available to purchase in the UK on or before 20th September AND you must be able to supply a sample of your product for testing by 7th September. Your toy cannot be considered for judging if a sample is not received.

Q) Will I need to send samples in? And if so, will I get them back?

A) You will need to send a sample to arrive by the 7th September. Your toy cannot be considered for judging if the sample is not received. We cannot return any sample product as these will be placed in the raffle at the end of the BlogOnToys event which will raise money for the BlogOn Community Fund.

Q) How will the awards be judged?

A) Entries will judged by the bloggers in attendance at the BlogOnToys Conference on 16th September 2018, by the 200 bloggers in attendance.

Q) What happens if I win?

A) If you are shortlisted or judged to be a winner in the BlogOn Toy Awards 2018, you will be given a BlogOn Toy Awards 2018 badge, which can be used for a range of marketing and packaging activity. All winners will also be featured in showcase editorial content on, timed for publication at the peak of Christmas-gift search traffic, and supported by social-media promotion.

Q) When will I find out if I’ve won?

Winners will find out they have won the day after the event via twitter, or within a few days via email. A full list of winners will also be posted to the website.

Q) Can I get feedback about my entry?

A) Due to the large size of the awards, we’re afraid we cannot provide individual feedback for any entries.

Q) My question isn’t listed here. Who can I ask about it?

A) For all other enquiries, please contact the BlogOn Toy Awards Team at