We are delighted to welcome you to BlogOn Kids 2024. The information outlined below is an overview of everything you need to know ahead of the show please read it carefully and share with all team members involved.
Contact Details:
For all enquiries please email Laura@BlogOnUK.com or call: 07774 316834
Event Format:
- The show opens from 10.00 – 16.00 with the raffle held after this time
- You can enter the venue to set up your stand from 7:00am
- If you are in a private room you can request to setup the day before, there is a charge for this.
- There will be a party on the evening of 2nd November hosted by Deddy Bears, this is open to all members of the toy industry so please share with colleagues. Grab your free tickets https://spookysoiree.co.uk/
Venue Information
Village Hotel Farnborough
Pinehurst Rd,
Farnborough
GU14 7BF
Accommodation
We have a discounted rate for stays at the Village Hotel Farnborough please use this link and the promo code BLGON. There are also multiple Premier Inns and Travelodge hotels within a short travel time.
Event expectations:
The show is a hands-on family experience as such the event. We expect all brand areas to provide fun hands-on activities for the influencers in attendance rather than a product showcase.
Influencer Attendance:
We have been hosting events for influencers since 2013. We expect around 350 attendees at the event with kids of all ages in attendance. The influencers pay a small fee to attend which helps us to ensure that they are serious about the event and keeps the high percentage of attendance we have come to expect.
Invites & Outreach:
You can invite your own influencers to attend for free if you wish to do so. Please contact Laura who will arrange for a brand discount code to be created for you. Sending out your own invites is a great way to encourage media contacts to visit your area at the show and also tease them with the exciting stand activations you are planning.
Preshow Information:
Our events rely on the success of your activations. With this in mind we are more than happy to arrange one to one video calls with you to offer our advice and expertise so we can ensure you get the most out of your investment and that the attendees have a great time.
Stand ideas:
Activations on stands are great ways to attract the attention of the media. It engages them, creates interest and potential photo opportunities. To give you a flavour of the type of stand activations that previous exhibitors have done here’s some to get the juices flowing:
- Spin the wheel & prize grabbers with fab prizes to be won
- Costume characters
- Sweet treats
- Competitions
- Giving away samples and goody bags
- Creating photo opportunities
Influencer contact information:
You do not need to collect information from the influencers on the day. When registering the influencers can opt to give us permission to share their details with the brands in attendance. This will be sent to you within 1 week of the event taking place.
Social Media:
We encourage you to share as much as possible of the day on social media, if you want to tag us on social please see below the relevant handles and hashtags:
- Instagram: @BlogOnUK
- LinkedIn: Laura Seaton or BlogOn UK
- X (formerly Twitter): @BlogOnUK
- Hashtags: #BlogOnKids #BlogOnUK
The BlogOn Toy Awards
Please see The BlogOn Toy Awards page for more information, entries close on 30th September.
Goody Bags
We give out age appropriate goody bags to the kids in attendance. It is free to sample into the goody bags and you can pick and choose what age or ages you sample in to. We request that no item is larger than 30cm x 20cm x 10cm. Any items larger than this can be given out on your stand. If you would like to participate in donating products for the goody bags please contact Laura@blogonuk.com Ages and quantities are below.
- 0-1 x 15
- 2-4 x 40
- 5-7 x 60
- 8+ x 80
Your Own Goody Bags:
If you are looking to do your own separate branded goody bags that you’ll be giving away on your stand you are welcome to do so.
Photos and video:
You are welcome to capture your own photos and videos on the day for use on social media and in your marketing materials. The attendees sign a photo release on arrival. Any people wearing a lanyard have declined this so please do not use any images with people wearing lanyards.
