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3 – Content Planning

Now some people love to have a rigid plan, others create content as it comes to them. I like to think that I am somewhere in between. However, having a basic content plan can help you to create content that is appropriate to your followers at the right time and have organic content that you can plan in advance.

Below is a really rough plan of topics you can use throughout the year but have a think on the content that fits your channel. If you write about food then theme recipes around certain days or seasons, if you create kids activities then themed crafts go down well. Planning content to share is how you keep an engaged audience and an engaged audience is what brands want to see.


New beginnings, goals, organisation, saving money, January sales, winter activities/crafts, winter destinations, Burns night, getting outdoors


Valentines day, pancake day, Lent, comfort food, half term activities, Mother’s Day


St David’s day, St Patrick Day, Easter, spring, flowers, spring cleaning


April Fool’s Day, Easter, St George’s Day, Earth Day, Easter holidays


May Day, Bank holidays, Star Wars Day, Cinco de Mayo, Mental Health Awareness Week, Picnics, BBQs, Planning Holidays, Summer, Father’s Day


Gardening, Outdoor/Summer Parties, Planning Holidays, Summer, Summer Solstice


End of School Year, Sports Days, Teacher Gifts, Summer Fairs, Holidays, Days Out, Summer Bucket List, Summer, Festivals


Summer holidays, outdoor activities, Starting School/Back to School


Pirate Day, Autumn, Comfort Food, Foraging, Harvest


Pumpkin Patch, Autumn Destinations, Clocks Go Back, Halloween, Trick or Treating, Pumpkin Carving


Bonfire Night, Remembrance, Thanksgiving, Black Friday, St Andrew’s Day, Gift Guides, Homemade Gifts, Christmas Cards, Advent, Christmas Markets


Advent, Christmas Prep; Gift Guides, Teacher Gifts, Decorations, Parties, New Year’s Eve, Winter, Winter Solstice, Winter days out

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