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3 – Content Planning

Now some people love to have a rigid plan, others create content as it comes to them. I like to think that I am somewhere in between. However, having a basic content plan can help you to create content that is appropriate to your followers at the right time and have organic content that you can plan in advance.

Below is a really rough plan of topics you can use throughout the year but have a think on the content that fits your channel. If you write about food then theme recipes around certain days or seasons, if you create kids activities then themed crafts go down well. Planning content to share is how you keep an engaged audience and an engaged audience is what brands want to see.

January

New beginnings, goals, organisation, saving money, January sales, winter activities/crafts, winter destinations, Burns night, getting outdoors

February

Valentines day, pancake day, Lent, comfort food, half term activities, Mother’s Day

March

St David’s day, St Patrick Day, Easter, spring, flowers, spring cleaning

April

April Fool’s Day, Easter, St George’s Day, Earth Day, Easter holidays

May

May Day, Bank holidays, Star Wars Day, Cinco de Mayo, Mental Health Awareness Week, Picnics, BBQs, Planning Holidays, Summer, Father’s Day

June

Gardening, Outdoor/Summer Parties, Planning Holidays, Summer, Summer Solstice

July

End of School Year, Sports Days, Teacher Gifts, Summer Fairs, Holidays, Days Out, Summer Bucket List, Summer, Festivals

August

Summer holidays, outdoor activities, Starting School/Back to School

September

Pirate Day, Autumn, Comfort Food, Foraging, Harvest

October

Pumpkin Patch, Autumn Destinations, Clocks Go Back, Halloween, Trick or Treating, Pumpkin Carving

November

Bonfire Night, Remembrance, Thanksgiving, Black Friday, St Andrew’s Day, Gift Guides, Homemade Gifts, Christmas Cards, Advent, Christmas Markets

December

Advent, Christmas Prep; Gift Guides, Teacher Gifts, Decorations, Parties, New Year’s Eve, Winter, Winter Solstice, Winter days out

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