Media Packs – why do you need one and how can you make one?

A media pack is a great way to introduce your blog to PRs and brands, with all the vital information about you and your website. It is a great way to help control the “first impression” they get of your blog, and help to “sell yourself” when pitching a collaboration idea without having to send an awkward email.

Typically a one or two page PDF file, you can either make your media pack available as a download on your blog, or send it via email on request. If you opt for the latter, then mention it on your site and consider adding it to your email signature too.

What to include?

When it comes to what to include, there are some things you really must have on there, and then you can pick and choose from all your other information to create your pack. Think about who you are aiming it at and try to include information relevant to that audience, you could even have a multiple versions for different audiences.

Things you really must include are things like your name, blog URL, the logo or header, a bit of introduction text about you & your blog, and contact information.


I have a big long list I suggest to clients about what you might possibly include which you can download right here as a PDF, and it includes everything from your blog statistics to screenshots, photographs, and everything in between. The important thing to consider is to highlight your strengths. If a statistic isn’t your strongest, you don’t need to include it. If you’re just starting out and have only done a few brand collaborations then you could consider include a couple of quotes or testimonials from happy PRs. Explain what you have to offer; how you work with brands – reviews, sponsored posts, advertising, competitions, etc. It might be easier to have a separate document for rates so you can change them per client.

How to make one?

When I create media packs for my clients, I use Affinity Designer which is a vector graphics editor available for both Mac and Windows. You don’t need a full featured design app for media pack creation, however, you can also use apps like Pages for Mac or Open Office/Word for Windows. Web based apps like Canva are a great option too.

As far as layout and design are concerned, try to keep it in line with your “personal brand” by using the same fonts, colours and logos as your blog. Try not to make them feel too cluttered so they are easy to read, and break up blocks of text with images or infographic type areas.


A great way to keep it looking professional is to keep things aligned nicely – I tend to use two columns on a single portrait A4 page. I wouldn’t advise using more than one or two pages… like with a CV, you don’t want them to lose interest halfway through a multi-page document.

Finishing touches

Export your media pack to a PDF file rather than any type of image or text doc type format. PDFs are universal and every modern device has native support – you can read them on smartphones and the formatting doesn’t go wonky.

Another great advantage of using PDF is you can use tools to add links to relevant text or images, so that your logo can link directly to your website, or clicking on your email address opens a new email window (using a link). I use the website to do this, then use PDF Squeezer on my Mac to compress it to an email friendly size. A good alternative for Windows users is


I hope that helps and give me a shout on twitter @zoecorkhill if you need any advice!